In this day and age, no one can not afford to ignore the Internet as one of the main Business channels, and probably the most important one too.
The Internet keeps changing the way we do business and how we interact, share, learn, and how we get things done. It significantly affects many of our daily activities especially sales, marketing, and customer service.
As the web evolves from web 2.0 to web 3.0, the technology and tools become more user-friendly and accessible enabling small businesses to compete and benefit from their online presence at a very reasonable and sustainable cost that also provides excellent return on investment.
Being a small business ourselves, we fully understand this environment and its challenges as well as the necessity to increase the brand equity, elevate customer service and enhance loyalty to encourage repeat custom. The web is the perfect medium to realize that, whether you have an online or an offline “brick and mortar” small business enterprise. Continue reading